At Monterey Watch Co., we set out with one mission: to make killer watches without the bloated price tag.
In 2022, we were piecing together just four watches a month, but now in 2024, we’re cranking out forty a week and loving every minute of it. How’d we get here? Simple: transparency, creativity, and an obsession with putting our customers first. We’ve always been upfront about sourcing the best available parts globally, then assembling almost every Monty right here in the USA (the Kitty Hawk is the exception.)
But more than that, we treat our customers like family, delivering world-class service that’s more personal than a suit-and-tie brand could ever dream of.
But let’s get real—this has all been building up to our magnum opus: the Route 12. Our first fully in-house designed watch is an absolute beast. Sure, we focused on looks and functionality, but we also wanted this watch to be indestructible. Named after North Carolina’s legendary Outer Banks highway, the Route 12 is built to handle anything life throws your way.
With 200M of water resistance, it’s as comfortable in the ocean as it is in the office. The triple-applied C3 lume means you’ll have flawless visibility no matter how dark it gets. And the 42mm case width with crown guards? That’s for the folks who don’t mind making a statement—and who need a watch that can take a hit without missing a beat. Standing 14mm tall, this thing isn’t just tough, it’s the Dress Code for Beast Mode.
Powering it all is the Seiko NH35A movement—legendary for its precision and reliability.
The Route 12 comes strapped with a double-domed sapphire crystal (yeah, it’s scratch-proof) and an anti-reflective matte black dial featuring our iconic “M” logo at 3 o’clock. The date window at 6 o’clock is perfectly placed for those who need functionality without sacrificing style. Our stick handset features an arrow sweep with a bold red arrow pip, adding that extra edge. Flip it over, and you’ll see our signature “bank vault” case back with the Route 12 logo, ready to take anything you throw at it. Paired with a cloth/leather strap featuring white stitching and an engraved buckle, this is a watch that balances ruggedness with style.
But don’t just take our word for it. The Route 12 isn’t just a timepiece—it’s a testament to everything we believe in: quality, craftsmanship, and a relentless drive to deliver an indestructible watch that punches way above its price point. Durable? Check. Affordable? You bet. Stylish? Always. This is the Route 12—ready to tackle the world with you, one adventure at a time.
We hope you pick one up.
