FAQ

Frequently Asked Questions

An Independent Watch Studio based in North Carolina—not a "microbrand"
Founded by Tim, a retired marketing exec who walked into a watch shop at 60 just to learn how the machines worked
Self-funded and independent—no crowdfunding, no VC money, just skin in the game
Currently the fastest-growing online timepiece retailer in the USA
Our watches are ticking on all 7 continents—including Antarctica and Everest Basecamp

We deliver $1,000+ specs in the $250–$500 range—we call it King of Affordable Performance™
We choose the movement for the mission: High-Beat (28,800 bph) for premium sweep; Seiko/Miyota workhorses for real-world endurance
We design sharp, intentional timepieces that look as good with a suit as they do on a mountain
66% of Monterey owners are buying their first mechanical watch—we're the gateway

No snobbery, no gatekeeping—if you're good, we're good
Inclusive, wise, and non-political—we welcome everyone to the Studio
We love our customers more than our brand
The Turkey Promise: service so personal you'd consider inviting us to Thanksgiving dinner
Moving you from "buying a product" to "joining a Studio"

North Carolina design, global manufacturing—designed in NC with precision and care
When demand outgrew our production capability in 2024, we partnered with high-tech manufacturing partners overseas
We use the same production partners that many $2,000+ independent brands use
Independent and self-funded—we answer to our customers, not investors
Rigorous quality control: premium materials like 316L stainless steel and sapphire crystals
Direct-to-consumer model for unbeatable value
Trusted fulfillment partners for reliable, secure delivery
Personal, responsive support at every step

Reach out to Charlie!

Attn: Charlotte Krauss

Monterey Watch Co. | 191 Jordan Rd. | Swannanoa, NC 28778

charlotte@montereywatches.com