2025...A Year by the Minute.

What a year it’s been at Monterey Watch Co.! As we close out 2025, we’re humbled, grateful, and honestly just stoked by how far this little watch brand has come in such a short time. From setting new records to growing our family of Monty lovers, we couldn’t have done any of it without you—our incredible customers, community, and supporters.

Record Sales & Growth Beyond Our Wildest Expectations

Back in 2022, Monterey Watch Co. began as a passion project turned dream, with humble beginnings and big hopes. This year, that dream truly came to life:

  • Executive Guidance: To start off 2025, we formed an Executive Team comprised of seven Brand Ambassadors to help guide the trajectory of the company. Their expertise has been invaluable.

  • Scale & Quality: We transitioned to a higher-volume production model with trusted manufacturing partners, allowing us to keep up with demand while actually increasing our build quality.

  • By the Numbers: That shift allowed us to dramatically increase output—61% growth to be exact. As of this year, we’ve sold thousands of timepieces to watch lovers all over the world, surpassing 4,400 total orders to date.

  • Oh...the social media thing. 30,000 instagram followers and two owners groups on Facebook!

Most importantly, your support made it possible. Every order, every share, and every review has helped us grow stronger and more confident in what we’re building together.

New Watches — Designed for You

This year, we released a lineup of exciting new styles that have resonated with collectors and everyday wearers alike. From rugged divers to refined classics, our expanded collections reflect our commitment to quality, style, and versatility.

2025 brought us crowd favorites like the Sea-Siren and Blacktip Pro; high-beat hits like the Coral Cave and Blackstream X Luna SW; a dress-to-impress timepiece in the Commodore; and an adventurous field watch in the Hatfield. We also saw upgrades to our classics, including the Blacktip Standard, EBC GMT, Blacktip GMT lineup, and the Kitty Hawk EK—just to name a few.

Whether you found your perfect daily companion or a standout piece for special moments, it’s been a thrill seeing you embrace these designs.

Doubling Down on Community: Brand Ambassadors

One of the highlights of 2025 has been the growth of our Brand Ambassador Program. What started with a handful of Monty advocates quickly evolved into a thriving crew of passionate storytellers, explorers, adventurers, and everyday watch fans spreading the Monty vibe far and wide.

We doubled the size of this family this year, welcoming new ambassadors who reflect the diversity, enthusiasm, and authenticity of our community across five different time zones!

Whether they’re sharing shots from the road, capturing "Monty in the Wild" moments, or simply chatting about what their Monty means to them, this program has become one of the most inspiring parts of our brand journey.

An Epic Time — Thanks to YOU

We always knew our watches told time—but this year proved they also bring people together. From reviews showered with love to community-driven moments that made us laugh, smile, and reflect, one thing is clear: this brand is nothing without its people.

So, to every customer who chose Monty this year;

To every ambassador who shared your adventures;

To everyone who left a review, tagged a friend, or reached out with kind words:

Thank you. Truly.

You’re not just wearing our watches—you’re part of our story, and we can’t wait to see what 2026 holds with you by our side.

Looking Ahead to 2026

Next year, we will formally debut our Summit Collection, taking us to new heights with the revamped Slipstream and the all-new Celestium. We also have updates coming to the Casino and Blacktip lines, plus a few more surprises up our sleeves—and that’s just in Q1!

Stay tuned.

Stay adventurous.

And, most importantly—

Thanks for having an Epic Time with us.

— Tim, Charlie & Nathan

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